NTR: Rebranding
Rebranding project for the NTR, a Dutch broadcaster. The assignment was to create a uniform style for TV, radio, online and offline. Their geometrical logo and audio logo formed the starting point in the development of the new style.
The colon forms the basis of the uniform dynamic identity. Furthermore a new display font was developed to create a unique style for communication. The font is called the NTR Special (Bold and Regular).
CREDITS
Client: NTR
Art Direction and Design: Frank Engeman
Animation: Willem Zwaan (Grump)
Font: Pieter van Rosmalen (Bold Monday)
Sound Design: KH Music
NTR Projectteam: Christian van der Veen (Head of NTR marcom), Ilona van de Grift (projectmanagement), Michiel van Rijswijk, Vera van Slooten & Ester Lunter
NTR Digital: Liesbeth van de Kar & Roel Jorna (Design)
Year: 2020