NTR: Rebranding

Rebranding project for the NTR, a Dutch broadcaster. The assignment was to create a uniform style for TV, radio, online and offline. Their geometrical logo and audio logo formed the starting point in the development of the new style.

The colon forms the basis of the uniform dynamic identity. Furthermore a new display font was developed to create a unique style for communication. The font is called the NTR Special (Bold and Regular).

CREDITS

Client: NTR

Art Direction and Design: Frank Engeman

Animation: Willem Zwaan (Grump)

Font: Pieter van Rosmalen (Bold Monday)

Sound Design: KH Music

NTR Projectteam: Christian van der Veen (Head of NTR marcom), Ilona van de Grift (projectmanagement), Michiel van Rijswijk, Vera van Slooten & Ester Lunter

NTR Digital: Liesbeth van de Kar & Roel Jorna (Design)

Year: 2020